Not long ago, Andrew Fanara was shopping with his wife for a new big-screen television. Everything was going fine, until the sales clerk discovered Mr. Fanara was an energy watchdog for the federal government. Pulling Fanara aside, the clerk confessed: His own new 61-inch TV gulped electricity the way a big SUV guzzles gasoline.
'The month after he got it, he got a call from his landlord, who noticed a big jump in the utility bill,' recalls Fanara, team leader of the Energy Star program at the US Environmental Protection Agency (EPA). 'It was the kid's big-screen television.