What We Saw When We Looked Through Their Eyes

Eyetrack III - What You Most Need to Know: "What We Saw When We Looked Through Their Eyes"

Eyetracking is research that tracks where a person's eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns that apply to most of the population. For the Eyetrack III study we examined viewing patterns of prototype news websites, but you can use eyetracking to study how people view printed newspapers and magazines (editorial content and/or advertising), to gauge effectiveness of various forms of advertising, product packaging, and computer applications; it can be used in flight simulators, and even to track what people look at on shelves when grocery shopping.