developerWorks : Blogs : Bobby Woolf

developerWorks : Blogs : Bobby Woolf: "There's a lot of different search engine stuff going on, as the rest of this post will show. But before I disappear into that trivia escapade, I should make the point that the effort of organizing and finding stuff on the Web, and getting stuff onto the Web so that it can be found, is big business. 'What�s Next for Google' (MIT Press) argues that the search wars will be the next browser wars and that Google could end up like Netscape (flattened by Microsoft). It explains the need for Google to establish search standards so that search engines can work together, search will become a natural part of applications instead of a separate activity, and no one company will be able to dominate. It's good reading."