Small Business tips and resources for small business: "One of the biggest mistake an entrepreneur can make is in focusing on what their product or service is. What you can do for the customer is what is important; always concentrate on how your product and services will benefit your customer.
The simple fact is that no matter how brilliant your product is and how much value it offers, if people don't trust your company and then they won't buy from you. Your site needs to look like it is a commercial website rather than an amateur home page."
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